Friday, March 13, 2009

Media outreach

Recent items we've posted here encourage aggregate producers to improve their relationship with the community through positive stories in the media. This is easier said than done, but it is possible. Working as a newspaper reporter and copy editor for about 10 years, I've been on the other end of the process. I have some insight as to how producers can get their stories in print. It starts with giving the media a reason to write about or televise your operation. Host a community event, an open house, a school tour. If you're doing this already, that's great. But you can strengthen the impact by inviting the media to cover these events. You'll need to touch base with the newspaper's editorial department (where the stories are generated). Find out who covers your community or general assignments for the local newspaper, and pitch your event in that direction. Also tell the reporter that great photo opportunities exist at your operation. This positive media coverage will provide a welcoming face to your operation and help build a relationship the community needs to understand the aggregate industry. -- Brian Richesson

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